Achievement Unlocked: My First Logo Design

Hailey Kasprowicz

Jun 3

Part 2: Back to the Drawing Board

Continued from Part 1

I got to work on the second round of sketches, and played with color and fonts in InDesign.

The Chosen Favorite: Column 2, Image 3

After completing Round 2 Rough Sketches, my coworker chose his favorite, and had some changes:

Have a string coming off the bubble. Remove the word "with."
Have the letters J&B in or at the end of the string.

I made these changes and created a final inked sketch to:

Create the "final" look.
Confirm the logo before final render.

It truly felt like we were close to a final logo, but this ship was about to be blown off course…back to the very beginning.

The "Final" logo sketch

After showing the final drawing, I received edits back.

Remove the string and add a check mark piercing the bubble.
change the show title to "Efforts Made". Change JB to "with Jenna & Brennan".

It was at this point that I realized the design was jumping around too much. It worried me that the design, title, and subtitle were changing with every round. I was expecting minor tweaks to the final design, but the final round did not come to the conclusive "That's it!" moment I was expecting.

I reached out to my coworker and suggested doing a video call as drawing live might help with nailing down the logo design. I also suggested losing the check mark as it didn't seem to fit the design. He agreed with the suggestions and we scheduled a call for an upcoming weekend.

A couple days after this communication, I received text messages from my coworker.

He had sent me a brand new logo design, completely different than what we had been working on, along with inspirational images for look, feel and colors.

Safe to say I was surprised, confused and flabbergasted.

What caused such a shift? What had transpired in those couple days to change the logo so much? Would this be for the better or for worse?

Continued in Part 3...