While designing my own logo, I remembered how the brand Orla Kiely shared my first name, and they also design lots of plant and flower patterns. For this reason, I decided to research the brand and look at their logo so that I didn't accidentally make my branding similar to theirs.
Image 1: Orla Kiely logo. I really like this logo as it it symmetrical and colourful, however I want mine to be very different. I also have a round typeface for my logotype, but mine is much thinner and in a different format. I have my logo with capital letters for Orla and Martha, unlike Kiely, and I have a bigger O and have more spacing between the lines of text and between each letter.
Image 2: (top left) Orla Kiely packaging. Orla Kiely designs patterns for several companies, and it is a very recognisable style. Her designs feature natural colours, round shapes, flowers and fruit.
Images 3-7: Orla Kiely patterns. Her patterns are all different to each other but still cohesive. Looking at a pattern, I can instantly tell it is Orla Kiely. I want a plant in my logo, so I made sure it wasn't at all like these flowers. I also have a simple flower outline as one of my brand assets for things like website and instagram, so had to make sure it wasn't similar to Orla Kiely's.
I feel like my logo and brand flower isn't too similar to Kiely's as my logo is completely different and my flower outline is very simple and circular, but doesn't look like hers. It was worth doing a bit of research at her brand so that I could see things to avoid when making my brand unique.
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