Ralph Richardson added by photographic trickery to a Pollock's toy theatre stage

It's largely forgotten these days that the actor Ralph Richardson was significant in the preservation of the toy theatre tradition. Benjamin Pollock, the last of the print-making toy theatre sellers, died in 1937. Thereafter his daughters ran the shop in Hoxton Street until damage sustained during the Blitz forced its closure.

Benjamin Pollock in his Hoxton shop

Alan Keen, a local bookseller, together with Richardson, picked up the threads of Benjamin Pollock's business and remaining stock, and together carried forward the tradition, enlisting practitioners of the art of toy theatre, famous artists and renowned actors to assist them. George Speaight was an historian, enthusiast and collector of toy theatre ephemera, who in 1946 published the still unsurpassed textbook of the toy theatre tradition, Toy Theatre, and he was among those Keen and Richardson worked with.

Richardson's celebrity ensured the added lustre of luminaries such as Laurence Olivier and playwright J. B. Priestly stepping forward to promote the art of toy theatre. Olivier agreed to a toy theatre adaptation of the 1948 film of Hamlet, which he'd directed and starred in. Published by what was now being called 'Benjamin Pollock Ltd', the Hamlet toy theatre is a curious thing, quite wan in many ways because the 'puppets' are all tinted photographs of the actors from the film, while the sets are sketchy if atmospheric black and white drawings by the film's production designer Roger Furse.

A far more lavish and full colour affair was The High Toby, with a script by J. B. Priestly and scenery and characters painted by the prominent artist, Doris Zinkeisen.

Ralph Richardson with artist Doris Zinkeisen and a Pollock's toy theatre

The growing cost of the book outstripped Alan Keen's available funds, and it was done as a Puffin Cut-Out Book 'in association' with Benjamin Pollock Ltd. But even with these celebrity contributors, while the book is very pretty, anyone who has tried to offer a performance will know that it's less satisfactory as a play than one might imagine given who wrote it, and though Zinkeisen's settings and characters are lavishly detailed, she took no account of how difficult the puppets would be to cut out, massively compromised by fine details like whips, walking-canes, feathers on hats and the slenderest of wrists.

Moreover even when those hurdles had been clambered over, the characters don't register particularly well against the backdrops, their drawing-room elegance and soft colours legislating against them. Toy theatre needs a robustness not present here, and The High Toby is toy theatre play that looks far better in the imagination, and on its pages, before scissors, paste and card have been brought into play.

Toy theatre is an art, and not just a physical reduction. A long and complex script isn't the best accompaniment to a toy theatre performance, and scenery cannot simply be a version of what might be seen in a live theatre. There's something like alchemy in the process of making a successful adaptation of a story to the reduced script and the reduced stage of a toy theatre. The same rules of drama don't apply, nor do the rules of perspective used on a full-scale stage with breathing actors. The toy theatre requires its own, unique aesthetic. It's so much better when allowed to be itself, rather than when trying too hard to ape its origins in the live theatre.

When all the components are in place and a toy theatre can be made to work, it works magnificently. But it's a form fraught with perils, and more get it wrong than right, and always have. English toy theatre - for it was almost uniquely an English form, practiced most successfully in London, that city of many theatres and printmakers - had a period of unrivalled brilliance. When not made overly sophisticated, and when drawing on the lively tradition of the English printmaker's 'Actor Portraits' of the Regency and nineteenth century, toy theatre was at its best, graphically bold and slightly bonkers. Later it became displaced largely because the far more sophisticated toy theatre imports from France and Europe were catching the eye of the public, and the meteoric rise of native toy theatre faltered when comparisons were being made to the enormously elaborate foreign imports. English Toy theatres were not subtle. They had the character of folk art, and were the perfect vehicles for barnstorming melodramas and that most unique theatrical tradition of these islands, the pantomime. (Harlequinade was a hugely popular entertainment of the English stage, and the characters of Clown, Harlequin and Columbine were endlessly reproduced in toy theatre character sheets.)

Marguerite Fawdry acquired the Pollock's business in the 1960s, afterwards transferring it from Covent Garden to its current address in Fitzrovia, where there was room for a toy museum over the shop and a basement where the Pollock printing press and stock of engraved plates could be stored. The business has continued as a family affair, now helmed by Marguerite's great grandson, Jack, in whom the toy theatre tradition is still alive and flourishing. There's a Pollock's Trust, too, to lend support to the Museum, led by Chairman Alan Powers.

I was commissioned in 2016 by Benjamin Pollock's Toyshop to design the Benjamin Pollock's Toyshop Hansel & Gretel Toy Theatre, which was published in 2017 and is still available from the shop. The project led to others, most significantly a commission to develop a new stage production of Hansel & Gretel, and in 2018 Hansel & Gretel: a Nightmare in Eight Scenes, a stage production for music ensemble, actors and puppets with a score by Matthew Kaner and a poetic text by Simon Armitage, directed by me, premiered at the Cheltenham Festival of Music before embarking on a tour. A performance of the work before an audience was recorded by BBC Radio 3 and broadcast Christmas week 2018.

In 2019 the text of Hansel & Gretel: a Nightmare in Eight Scenes was published by Design for Today in an edition illustrated by me. In 2020 I won the V&A Illustrated Book Award for my work on it.

In November 2021 Design for Today published my new toy theatre, Beauty & Beast, made in collaboration with Olivia McCannon, who wrote the script, and David W. Slack, who assisted me and designed the model.

The Beauty & Beast Toy Theatre is available from Benjamin Pollock's Toyshop in Covent Garden and Pollock's Museum and Toyshop in Fitzrovia, and also online from:

Design for Today

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David W. Slack and I are currently making an animated film of Olivia's play script, with actor Jennifer Castle performing the text.